The Brave New (And Profitable) World Of 360° Photography

The Brave New (And Profitable) World Of 360° Photography

Photo: © Rommel Bundalian

Be the first to establish credentials in this challenging specialty now sought-after by top corporations

Here's your chance to cash in on the growing demand for 360° photography in real estate, tourism, and advertising! The visual experience is richer than 3D, and certainly more immersive. 360° photography wraps itself around the viewer like a holographic projection of a locality and all its surroundings, front, back, top, bottom.

No wonder it's the new medium for promoting sites and facilities. 360° sells rooms and houses for the tourism and real estate industries. It's also convenient for bringing factory interiors, project sites, retail branches, and distant locales into boardrooms and office presentations for analysis and documentation.

Spherical panoramas are not as easy as auto-stitching a linear panorama, or using sweep panorama with your camera. Clients have become discriminating enough to see "seams" and visual anomalies, and to recognize sloppy work. Rommel Bundalian, whose 360° works have been Editor's Pick ten times on 360 Cities, spells out the discipline and preparation necessary for creating perfect, seamless 360° spherical panoramas, using both commercially available equipment and do-it-yourself tools.

What will be covered

  • Internationally accepted standards in 360° photography
  • Minimum and required equipment: what works and what doesn't work
  • How to cope with obstructions, blank walls, visual anomalies (such as working inside a room lined with mirrors)
  • Common (and glaring) mistakes beginners make
  • The importance of pre-processing in Photoshop (prior to stitching)
  • Working with the required software
  • The proper file formats for computers and mobile devices

Who should attend

  • Photographers servicing these industries: travel and tourism, real estate, nationwide chains of food and retail stores, enterprises with dislocated or scattered factories, governmental agencies
  • Architectural photographers
  • Draftsmen of architectural and engineering companies (knowledge of basic photography required)
  • Wedding photographers seeking to add a new dimension to their repertoire
  • Advertising and corporate photographers
  • Industrial photographers


  • Completion of the PCCI Basic Photography workshop or equivalent
  • Working knowledge of basic camera functions, parts, and accessories
  • Working familiarity with basic Photoshop functions

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