Shoot food photographs that sell the product without accompanying text descriptions.
The way to a person's stomach is through their eyes, which is why there is so much demand nowadays for mouth-watering food photography among food establishments and food products. Whether you shoot food for a living or for your Mom and Pop chop-and-chew shop, you will benefit from this workshop, where renowned food photographer Mark Floro cooks up a generous serving of professional techniques and trade secrets for making pictures look good enough to eat. Even the finest cuisine is like a beautiful model: it, too, must be made up, prepped, and lit properly to look good in a photo.
What will be covered
- Equipment needed, from camera and lenses, lights, to inexpensive widgets
- Start with the ingredients: Why food photography is only as good as the food stylist
- Go from rare: Different styles of photographing food
- To medium: Sculpting food with light, and bringing out color and texture
- To well done: professional tricks for making food positively appetizing and irresistible
- How to light drinks
- Problems, solutions, and workarounds
- The business side of food photography
Who should attend
- Commercial photographers doing work for advertising and food packaging
- In-house staff of food establishments in charge of preparing displays, menus, and sales materials
- Photographers planning to specialize in food photography
- Amateur photographers who want to broaden their skill set
- Participants should have attended the PCCI Basic Photography workshop, or have equivalent experience in photography
- Digital camera with manual exposure control, and preferably but not necessarily with a PC socket for external flash
- Lens that can fill the frame with a single entrée on a regular-sized plate
- Laptop with a program for viewing and selecting uploaded images (the camera's included application will be sufficient). Please advise the front office if you cannot bring a laptop.
You yourself must have fallen under the spell of Mark Floro's magic somewhere, at some time: when you were drawn into a restaurant or picked up a food product displaying a photograph Mark took. He has photographed for the menus, outdoor and counter displays, print ads, posters, and packaging of Chow King, Pizza Hut, Tokyo Tokyo, Nestle, Magnolia, Fruits & Ice Cream, San Miguel, Purefoods, Selecta, Universal Robina, Unilever, and of course his wife's Italian specialty restaurant, Buon Giorno!
Comments from participants
The instructor was very knowledgeable and very hands-on.– Livingston Kofi Quashigah (South American Entertainment)
Mark’s passion and knowledge were excellent, and he was so easy and accommodating to learn from. Very helpful and positive when giving comments. Best class so far that I’ve taken at PCCI.– Sofia Genato (The Stork Studio)
It was very hands-on. Lots of shooting.– Bert Chu