There's no escaping architectural photography, even if all you shoot are advertising, weddings, fashion, news. If you do any location photography at all, you need to be adept with interiors and exteriors as well.
In this workshop, you'll find out why an immobile subject actually requires a lot of preparation and specialized technique. You'll study how structures "evolve" in the changing light of day, how and when to add artificial lights to achieve the desired effect, and to get into the "character" of a structure, like getting into a model's head.
This workshop isn't just for photographers who shoot for architectural magazines, hotels, restaurants, and shops. Even fashion, wedding, and advertising photographers who shoot on location face the challenge of working the essence of a venue into the shot, even if only as backdrop.
What will be covered
- Basic and specialized equipment
- Analyzing the essence of a place
- “Reading” a structure
- Dealing with mixed light sources indoors and out
- Using strobes on location
- The best times to shoot, and what to do during less-than-ideal times
- Identifying and solving problems such as lens distortion, lighting, traffic, surroundings
- Photoshop operations specific to the needs of architectural photography
- Emphasizing lines, patterns, symmetry
- Useful and effective ways with light and shadow
- Flattening effect with lenses
- Establishing scale
- The most useful filters
- Actual location shoot
Who should attend
- Editorial photographers who shoot indoor and outdoor structures
- Industrial photographers
- Photographers who shoot for corporate annual reports, calendars, brochures, slide presentations
- Advertising photographers who shoot structures themselves or products inside structures
- Fashion and wedding photographers who use interiors and exteriors as backdrop
- In-house staff responsible for photographing company facilities
- Amateur photographers wishing to develop their skill in a specialized field
- Graduate of the PCCI basic photography workshop or equivalent experience with the basic principles of camera operation, photography, and lighting
- Digital SLR with wideangle shorter than medium wide (28mm) and a telephoto range
- Graduate of the PCCI creative studio lighting workshop or equivalent experience preferred but not necessary
In a professional career spanning more than ten years, Francisco "Jojo" Guingona has photographed interiors for Peninsula Manila, The Mandarin Oriental, The Lighthouse Resort in Subic, and done assignments for Bluprint, The Philippine Tatler, and People Asia.